The World's 50 Best Restaurants Awards renews Farm Africa charity partnership

29 April 2014

30 April 2014

Partnership acknowledges charity’s innovative approach to tackling hunger

Farm Africa is thrilled that the prestigious World’s 50 Best Restaurants Awards has renewed its charity partnership with Farm Africa for the coming year.

As the official charity partner for a second year, Farm Africa joined guests yesterday evening at a glittering event at London’s Guildhall where The World’s 50 Best Restaurants list for 2014 was unveiled.

The charity became the official partner of The World’s 50 Best Restaurants Awards in 2013. The partnership has already been hugely beneficial to Farm Africa with many of the stellar restaurants on the 2013 list donating fabulous tasting menus and dinners which Farm Africa has auctioned to raise funds for its life-changing work.

Partnership raises Farm Africa profile and deepens support from the restaurant sector

Just as valuable has been the opportunity for Farm Africa to significantly grow its profile among the food and hospitality sectors. And a growing profile has led to a real deepening of restaurants’ and chefs’ support for the charity’s innovative approach to tackling hunger.

This is being achieved through Food for Good, a pioneering campaign set up by the food and hospitality sector to help fund and raise awareness of Farm Africa’s groundbreaking work. Leading figures and companies from across the sector have got involved in, and sponsored, an impressive series of Food for Good challenge events, raising an impressive £750,000 since its inception (see Notes to editor for more information on Food for Good).

Last August a team of leading UK chefs and restaurateurs triumphantly climbed to the summit of Mount Kilimanjaro, raising thousands of pounds for Farm Africa’s Food for Good campaign in the process. The team was led by cooking supremo Ashley Palmer-Watts whose restaurant, Dinner by Heston Blumenthal, was placed seventh on The World’s 50 Best Restaurants list in 2013.

And last month leading British chef Jason Atherton demonstrated his support for Farm Africa’s work bypreparing a sumptuous three-course dinner for Farm Africa’s first ever Food for Good Ball. Jason, whose flagship London restaurant is the highly acclaimed Pollen Street Social, is regarded as one of the hottest chefs in the world right now.

Responding to news of the renewal of the partnership, Farm Africa’s Director of Fundraising and Communications, Pam Williams-Jones, said:

 “We are thrilled and hugely honoured that our work has been acknowledged for the second year running by The World’s 50 Best Restaurants Awards, a body which works to showcase the very best restaurants worldwide. Our partnership has opened doors, allowing us to show some of the most prestigious names in the restaurant world how they can help us in our work to tackle hunger, one of the most pressing problems facing the world today.”

Images from the Guildhall event - where The World’s 50 Best Restaurants list for 2014 was unveiled - are available via the media centre: www.theworlds50best.com

You can find out more about Farm Africa’s partnership with The World’s 50 Best Restaurants List here: http://www.farmafrica.org/world-s-50-best-restaurants

You can find out more about Food for Good, and how you can get involved, here: www.farmafrica.org/foodforgood

You can watch a video of Jason Atherton discussing his support for Farm Africa here: http://www.farmafrica.org/food-for-good-ball

 Ends

For more information, please contact the Farm Africa Press Office:

Matt Whitticase,   020 7067 1237  / mattheww@farmafrica.org

Ngaio Bowthorpe 020 7841 5156  / ngaiob@farmafrica.org

Notes to Editor:

About Farm Africa

Farm Africa is a different kind of charity, working to end hunger and bring prosperity to rural Africa. The organisation works shoulder-to-shoulder with farmers and communities. By providing the right seeds, tools and technical support, farmers are empowered to grow enough food to feed their families – not just this harvest, but every harvest.

We are proud to be the official charity partner of The World’s 50 Best Restaurants 2014. Many companies and individuals from across the global food community have already come together to support our work through our Food for Good campaign, including leading chefs and restaurants, suppliers and the media. Join them and help end hunger – for good.

To be involved too visit www.farmafrica.org/join-us

Farm Africa is the chosen charity for The World’s 50 Best Restaurants Awards 2014, sponsored by S.Pellegrino and Acqua Panna.

About The Worlds 50 Best Restaurants

The World’s 50 Best Restaurants is organised by Restaurant magazine and the awards are presented annually in the company of the world’s most influential restaurateurs, finest chefs and international media in London.

The list is created from the votes of The Diners Club® World’s 50 Best Restaurants Academy, an influential group of over 900 international leaders in the restaurant industry. The Academy comprises 26 separate regions around the world, each of which has 36 members, including a chairperson, and each member can cast seven votes. Of those seven, at least three votes must recognise restaurants outside of their own region.

The panel in each region is made up of food critics, chefs, restaurateurs and highly regarded ‘gastronomes’. Members list their choices in order of preference, based on their best restaurant experiences of the previous 18 months. There is no pre-determined check-list of criteria.

The World’s 50 Best Restaurants press office contacts: please contact Jo or Harriet at Speed Communications

Email: 50best@speedcommunications.com
Telephone: +44 207 842 3255

Follow us on Twitter:

@TheWorlds50Best

Become a fan on Facebook:

www.facebook.com/50bestrestaurants

Food for Good

Food for Good is a Farm Africa initiative that is bringing together the food and hospitality industry to tackle one of the biggest challenges facing the world today: hunger. In just the last twelve months leading figures from right across the industry have taken part in tough and inspiring challenges for Farm Africa, from digging fish ponds in Kenya to climbing Mount Kilimanjaro and trekking across some of the world’s most demanding and uncharted landscapes in Tanzania’s highlands. Their efforts have raised over £500,000, in addition to  £139,000 raised just last month by Farm Africa’s first ever Food for Good Ball.

You can find out more about Food for Good here: www.farmafrica.org/foodforgood