UK's food, hospitality and restaurant sectors hit £500,000 in bid to tackle hunger in Africa

02 December 2013

Employees and executives from right across the UK’s food and hospitality industries have come together in the last 12 months in an extraordinary demonstration of corporate charity fundraising.

From some of the biggest names on the UK High Street to individual employees ‘doing their bit’, the sectors’ ‘Food for Good’ campaign has raised an impressive £500,000 for Farm Africa, a leading UK charity which is working to end hunger in eastern Africa, for good.

Fundraising under the collective banner of Food for Good, the coalition of leading UK food companies and retailers, restaurants, chefs, executives and employees have provided a powerful reminder of how business can be a force for creating positive change, even in the most challenging economic environments.

Astonishingly, the £500,000 has been raised in just 12 short months. Food for Good was launched in November 2012 at a special Africa-themed dinner, cooked by the leading UK chef Ashley Palmer-Watts, at Sainsbury’s corporate headquarters in London.

Farm Africa is now determined to maintain the extraordinary momentum of Food for Good. The charity is planning a series of events for well into 2015, designed to both broaden and deepen the reach of the campaign. 

Three major overseas events have attracted significant corporate and individual sponsorship and have been at the forefront of the fundraising effort:

Dig for Good In May a team of leading women executives from the food industry travelled to a remote corner of rural Kenya to build a huge fish pond for the local community. Working under a blazing African sun for up to 8 hours a day for four days straight, the women left Kisumu having dug and filled a fish pond the size of an Olympic swimming pool. The pool will serve as a lasting source of food and income for years to come

Chefs’ Kilimanjaro Challenge Next up in August was a team of leading chefs and restaurateurs led by the leading UK chef, Ashley Palmer-Watts. They put their bodies on the line by staging a punishing and hugely demanding six and a half day climb to the highest point in Africa at the summit of Mount Kilimanjaro.

Tanzania Highland Challenge And then in October a team of leading executives from the UK food sector trekked the Tanzania Highland Challenge, a hugely demanding 6 day trek across some of the wildest and most untamed landscape in the world in Africa’s Great Rift Valley.

Just as important as these high-profile events in underpinning the success of Food for Good has been the collective determination of employees from a wide range of food and hospitality companies to do their own bit to raise money. From organising high-profile fundraising balls, to marathons, shaving heads and swimathons, Farm Africa has been overwhelmed by the determination of people within the sector to play their part in raising money to help tackle one of the most pressing problems facing the world today: hunger.

Reflecting on the remarkable success of Food for Good, Farm Africa Chairman Richard Macdonald – who organised and led the Tanzania Highland Challenge - spoke on behalf of everyone at the charity:

“It has been astonishing to see how Food for Good has captured the imagination and engaged both companies and individuals from right across the food and hospitality sectors. I am delighted that Farm Africa is becoming the charity of choice for people involved in the global food supply chain and who wish to make a real commitment to ending hunger. But today’s wonderful news is just the beginning. We are determined to carry on earning the support of the sector as part of our commitment to ending hunger in Africa for good.

On behalf of everyone at Farm Africa I would like to extend a huge thank you to all our sponsors, corporate and individual, who have dug so deep to support our work. I can assure you that we have all put our bodies on the line with these challenges to merit your much appreciated support.”

The following companies are principal Food for Good sponsors in 2013:

2 Sisters, ABP, Albert Bartlett, Aldi, Ashwood Associates, Barfoots, Bakkavor, Big Hospitality, Booker, Chemex, Compass, Cosine, Cooperative, Cullisse, Dairy Crest, Devenish Nutrition, FDF, Hain Daniels Group, John Thompsons Ltd., Marks & Spencer, Moy Park, Oscar Mayer, PD Hook, Princes, QV Foods, Randall Parker Foods, SAB Miller, Sainsbury’s, Santander, Sharpak, Tesco, The Grocer, Typhoo, W&R Barnett Ltd., Waitrose, William Reed Business Media, The World’s 50 Best Restaurants.

Ends

Find out more about how you and your company can get involved in supporting Food for Good: http://www.farmafrica.org/food-for-good / foodforgood@farmafrica.org / 0207 067 1254

Images from Food for Good events are available via an online collection which is available here: http://resources.farmafrica.org/?c=360&k=b0db057371 Click on any images for download options.

For more information, please contact the Farm Africa Press Office:

Matt Whitticase,    020 7067 1237 / mattheww@farmafrica.org

Ngaio Bowthorpe,  020 7841 5156 /ngaiob@farmafrica.org

Notes to Editor:

About Farm Africa

Farm Africa supports farmers living at subsistence level, constantly at risk of crop failure, to build food and income security so that they can grow a better and reliable future for their families.

By focusing on ‘climate smart’ agricultural and forestry techniques, building market links and adding value to production, Farm Africa unleashes the entrepreneurial abilities of the farmers and rural communities they work with.

This is the time to turn challenge into opportunity for African farmers. Farm Africa believes passionately that smallholders can and will play a key role in achieving rural prosperity in Africa.

Food for Good

Food for Good is a Farm Africa initiative that is bringing together the food and hospitality industries to tackle one of the biggest challenges facing the world today: hunger. You can find out more about Food for Good here: www.farmafrica.org/foodforgood

In addition, Farm Africa is the chosen charity for The World’s 50 Best Restaurants Awards 2013, sponsored by San Pellegrino and Acqua Panna.