Award-winning agency shows outstanding commitment to ending hunger

23 October 2013

Staff at Cosine, a top field sales and marketing agency, have demonstrated an extraordinary commitment towards fundraising for leading UK charity Farm Africa. 

The Buckinghamshire-based agency have gone above and beyond to raise over £11,500 so far for Farm Africa, their chosen charity which works with smallholder farmers in eastern Africa to help end hunger, for good.  

Cosine’s fundraising efforts form part of Farm Africa’s Food for Good campaign, an initiative set up by the UK’s food and hospitality sector which hosts many of Cosine’s clients including Sainsbury’s who are also a sponsor of the campaign. So far this year Food for Good has raised over £460,000.

A whole team effort

The entire Cosine team have made an effort to get behind this important cause. In May, Cosine Director Jacqui Sheldon joined a team of 14 leading women executives on Farm Africa’s ‘Dig for Good’ project in Kenya. The women worked alongside local women to dig a huge fish pond that will be a lasting source of food and nutrition for the local community.

Other colleagues have taken part in a range of sponsored activities which include swimming the length of the Channel in a local pool, a 65 mile sponsored cycle from London to Oxford, the Tough Mudder Challenge, an office Safari day and even a sponsored head shave.  

To top it all off, Cosine held its first ever glittering Crazy ‘Food for Good’ charity ballon 28^th September in Stadhampton where there was the chance to bid in a live auction, participate in a game of heads and tails and win top prizes in a raffle.  

Welcoming Cosine’s support, Farm Africa’s Head of Corporate and Community Fundraising, Cathy Wentworth, said:

“We have been thrilled to see the huge enthusiasm for Farm Africa’s work right across Cosine UK this year. Their commitment to our life-changing work is a powerful demonstration of how UK businesses can be a force for good and positive change, even in the most challenging economic environments. I’d like to extend our huge thanks to everyone at Cosine for helping Farm Africa with its mission.”

Jacqui Sheldon from Cosine UK said:

“We were introduced to Farm Africa by Sainsbury’s who are one of our clients and who have supported the charity over the past few years. As soon as we found out about the work that Farm Africa is doing to end hunger, for good, we were inspired and excited to join the industry-wide support for the charity. Under a year into the partnership we are delighted that the entire Cosine office has really connected with Farm Africa’s Food for Good campaign and our staff have dug deep to fundraise for a cause that has resonated with all involved. 

Looking back on all we’ve done this year to raise money for Food for Good, I’m proud of us and very excited about what we have accomplished to date. We’ve had an amazing year getting behind an organisation in which we truly believe. This year has been a fun and successful year of fundraising for Cosine’s entire office.”

Ends

Images of Cosine fundraising activities are available on request.

To arrange an interview with Cosine staff or Farm Africa, please contact:

Farm Africa press office:

Ngaio Bowthorpe, 020 7841 5156 / ngaiob@farmafrica.org

Laura Oakley, 020 7067 1252 / laurao@farmafrica.org

Cosine UK press office:

Ruth Stainton: 01844 296738 / ruth.stainton@cosineuk.com

Notes to Editor:

About Farm Africa

Farm Africa is a charity working with families in rural Africa, helping them to produce food more effectively. By providing training and support to help farmers improve the way they manage their crops, livestock, forests and access to water, we help families build a future free from hunger. For more information about Farm Africa please visit www.farmafrica.org

About Food for Good

Cosine’s fundraising efforts are part of Food for Good, a Farm Africa initiative that is bringing together the food and hospitality industry to tackle one of the biggest challenges facing the world today: hunger. For more information please visit: www.farmafrica.org/foodforgood

About Cosine UK

Cosine is an award-winning field sales and marketing agency with a proven track record of increasing clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with their outsourced sales teams trained specifically for every campaign. Website: www.cosineuk.com